The Duke of York has taken a beaming selfie, in a first from the royals.
Prince Andrew became the latest out of a whole plethora of prominent public figures to take a photo of his own face, tweeting the awkwardly angled photograph during an event at St James’s Palace.
Behind Andrew's face, members of the delegation can be spotted smiling back at the camera.
Breaking Palace protocol, where phones are usually banned, the prince said: "This is a unique day at the Palace because we are encouraging you to use your phones and electronic gadgetry.
"As a result of that I've decided there's a bit of a thing going around about selfies."
The Prince then produced his smartphone and snapped the shot that has since been shared hundreds of times.
He was hosting the final of his Pitch @ Palace competition, which looked for students interested in building their own start-up companies.
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A Buckingham palace source said: "This was a tech-heavy event and the Duke quickly got into the spirit of things.
"He resisted the temptation to refer to the Royal photograph as a 'onesie'."
