Twitter and Instagram went stir crazy when Marc Jacobs announced it was casting models (of every variety) to be the face of the Marc by Marc Fall/Winter 2014 campaign.
#CastMeMarc was trending in an instant as participants entered and uploaded photos of themselves (striking their very best model pose and pout) along with the ALL important hashtag to be in with a chance of fronting for the fashion house.
Check out these tweets - this is how fashion peoples roll today. Who needs a hefty ad campaign when you've got all-powerful social media platforms and a super engaged audience?
Wanna be the new face of MbMJ? Tag your photo #CastMeMarc. You may be hearing from our agency Establishment NY. pic.twitter.com/Dpz2gJWQYO
- Marc Jacobs Intl (@MarcJacobsIntl) April 3, 2014