Hull City owner Assem Allam's application to change the name of the club to Hull Tigers has been rejected by the Football Association.
Allam's plans were met with mutiny by a vocal section of supporters and those against the change were boosted three weeks ago when the FA's membership committee said it would give a "unanimous recommendation" for the plan to be rejected.
Although a recent survey of season ticket holders gave Allam encouragement, with 2,565 supporting the name change compared to 2,517 going against him, 9,159 supporters did not vote.
And now the FA has confirmed 63.5% of its council voted against the name change.
Hull face Sheffield United in their FA Cup semi-final in over 80 years on Sunday at Wembley - the FA's headquarters.
A statement on hullcitytigers.com read: "The club will not be making any comment on the outcome of today's FA meeting.
"Our focus is on supporting Steve Bruce and the team ahead of Sunday's FA Cup Semi-Final, our first in over 80 years.
"We look forward to seeing you all at Wembley."
The club refused to comment on the outcome, and stressed their "focus is on supporting Steve Bruce and the team ahead of Sunday’s FA Cup Semi-Finall."
Great to hear that the FA have blocked Hull City's name change to Hull Tigers. pic.twitter.com/RmCWgAGVti— Football Away Days (@awaydays_) April 9, 2014