The stakes were high for the breakfast show, which has been commissioned to replace ‘Daybreak’ after it failed to charm viewers over its four year run, while Susanna Reid left her spot on ‘BBC Breakfast’ after 11 years to front ‘Good Morning Britain’.
Predictably, the good people of Twitter have all chimed in to deliver their verdict on the show’s first ever broadcast, and to say the reviews have been mixed would be an understatement.
The show took on a more news-based approach than its predecessor ‘Daybreak’, which was praised by some viewers...
Good Morning Britain. Very slick, very American. 100 times better than Daybreak #GMB— Lee Barber (@LeeBarberRadio) April 28, 2014
A very beautiful start to the morning #GoodMorningBritain— Omanand ☯ (@_omanand_) April 28, 2014
Mostly women and silly kids complaining about #GoodMorningBritain. Too bad! There's been too much fluff on breakfast TV. WE NEED NEWS!— bigwatchlover (@bigwatchlover) April 28, 2014
#GoodMorningBritain -great new format and much fresher take on delivering the morning news— Lizzie Ashcroft (@LizbethAsh) April 28, 2014
However, others claimed the show lacked warmth and the new set was too stiff and formal for an ITV early morning show...
#GoodMorningBritain was a bit Anchorman this morning... ditch the desk, we're British! Tea and sofa please— Natasha Roberts (@TV_Tash) April 28, 2014
So I watched a bit of 'Good Morning Britain' on ITV this morning. The layout is more 'Job interview' than breakfast show. :-\ #gmb— Zeribe Nwachuku (@ZeribeNwa) April 28, 2014
And then the claws really came out…
Hello @GMB how much time and money did you spend creating your logo? It looks like it's been designed for a CBBC program x— Naz Al-Ani (@naz_alani) April 28, 2014
Good Morning Britain looks hideous.— Anthony McGinley (@UnStereotypical) April 28, 2014
So, opinions on #goodmorningbritain? I turned off after 5 mins— Melanie (@lafillemelanie) April 28, 2014
...though there was some love, mainly from female viewers, for presenter Ben Shephard…
Even Sky News journalist Kay Burley weighed in, claiming the show’s overly busy format was giving her a cause for concern...
Just watching Good Morning Britain ... there's so much going on I need a little lie down.— Kay Burley (@KayBurley) April 28, 2014
If you want to find out more about what we thought of the debut episode of ‘Good Morning Britain’, check out our live blog.