There's nothing more entrepreneurial than someone who, on realising they look exactly like Osama Bin Laden, renames their Sao Paulo bar after the Saudi terrorist to cash in on it.
Ceará Francisco Helder Braga Fernandes renamed his bar 'Bar do Bin Laden' shortly after the 9/11 attacks, when he noticed his striking resemblance to the architect of the deadliest terrorist atrocity in history.
According to the bar's Tumblr page, this was drawn to his attention when someone rang the authorities to tell them Bin Laden was not hiding in Afghanistan but laying low, ingeniously disguised as man running a bar.
British blogger and Sao Paulo resident Andrew Creelman, who visited the bar recently, wrote: "If I were told I looked like the most notorious criminal of the 21st century I’d probably shave off my beard, dye my hair and buy myself a new wardrobe.
"But when the police visited Francisco he was so pleased with the comparison, he decided to change the name of his bar (It used to be Galeria do Rock) and then further promote his new-found notoriety with a couple of Brazilian TV show appearances."
In addition to Tumblr, the bar has a YouTube account, posting videos of revelers with Fernandes. It is unclear whether he took up wearing a Bin Laden-esque faded camouflage jacket before or after his noticed the resemblance.
Creelman wrote: "Adorning the walls are at least a hundred pictures of Francisco in his Bin Laden attire, smiling alongside patrons of the bar.
"I’m not gonna lie; the pride this guy has about being a Bin Laden look-a-like is pretty unsettling. Interestingly, he is on every picture on the wall except one. The only picture he doesn’t feature on is in the snooker area.
"Wanna know who that picture is of? Well if you guessed Jesus Christ, you’d be absolutely right!"