Every year, many men and women across the UK attempt to lose weight - but our guess is not many do it in order to win cosmetic surgery.
Mother of three Georgina Baird, 26, has told how she shed nine stone – to win a breast enlargement. From her dad.
It may be less weird than it sounds.
Georgina before losing weight
Simon Clayton, 56, was desperately worried after his daughter Georgina was declared morbidly obese weighing 17 and a half stone and a size 20 at just 5ft 1 ins tall.
He hoped the prize of surgery would work as an incentive for her to slim after she tried and failed numerous diets.
It worked and after reaching a trim 8 stone and a size 8 Georgina’s proud dad paid for her to go under the knife and have her bust boosted from a 32AA to a 32DD as promised.
Thrilled Georgina said: "It was such a kind gesture. Dad just wanted to see me healthy but he knew I never managed to stick to the diets for long and so he offered me the surgery as a prize because he knew it would keep me motivated.
"I can’t thank him enough because not only did it mean I finally lost the weight, but I’m also confident with my bust too.
"For the first time ever I finally like what I see in the mirror and I can’t thank my dad enough because there is no greater prize than health and happiness."
Georgina after losing weight
But it was a different story after Georgina gave birth to her second son Oliver, now six.
Already a mum to Louis, now eight, she suffered severe postnatal depression and her weight rocketed.
She explains: "I’d always been about a size 12 but after having Oliver, instead of getting smaller, I just got bigger and bigger."
Despite vowing to lose the four stone she’d gained during the pregnancy, after the birth she quickly gained another three gorging on chocolate and fizzy drinks.
Georgina explains: "I was diagnosed with PND and turned to chocolate and sugary drinks to try and give myself a quick boost of energy because I felt so lethargic all the time.
"I was soon trapped in a vicious cycle and because I hated the way I looked so much I binged on more sweets and chocolate to feel better."
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When her relationship with the children’s father broke up she grew even more depressed and reliant on food as a crutch.
She says: "I’m so short that I looked like a cannon ball. All the weight seemed to go to my stomach."
In fact her gut was so pronounced that she suffered the humiliation of being asked if she was pregnant again.
Georgina says: "A friend pointed to me tummy and asked when I was due. I just shook my head and made a joke of it. It wasn’t her fault. I was so fat I did look pregnant. I think she was more embarrassed than me."
When her son was 18 months old her weight peaked at 17 and a half stone. At just 5ft 1ins tall her doctor warned she was morbidly obese after she started suffering pins and needles in her hands and feet.
She says: "I’d buried my head in the sand. I had no idea I had gotten that big. I had been kidding myself because it was easier not to face the truth. Now it was impacting on my health.
"I knew dad was worried about me. He had been dropped gentle hints about me losing weight but only because he wanted me to be healthy, he was worried about me and he knew I would never be happy again unless I lost weight."
But numerous diets failed after a few weeks and Georgina would put what weight she had lost back on.
But she noticed that when she did lose weight it always seemed to go from her bust first.
She explains: "One day I was moaning to my sisters about the fact that the only part of me that looked OK was my bust and that if I lost weight it would be the first thing to go.
"Dad overheard and promised that if I did lose all the weight he would pay for surgery on my bust. It meant I had no excuse anymore."
With the prize in sight Georgina ditched greasy takeaway meals for healthy grilled meat and salad and swapped fizzy drinks for water and green tea.
As the weight fell off her 40GG bust shriveled away as predicted but this time instead of giving up she stayed strong.
"Dad assured me he meant what he had said and that really kept me motivated. It almost felt like a competition because there was such a wonderful prize in sight. Dad knew as a mother of three I could never afford surgery myself."
She was already down to a size 14 when she met husband Elliot, 31, a landscaper, in 2010 and even when she fell pregnant with son Finley, now three, she continued to stick to the healthy eating plan.
She gained just two pounds during the pregnancy. Georgina explains: ‘ Obviously I gained baby weight but because I was losing fat through healthy eating one balanced out the other.
"My GP monitored me throughout and was perfectly happy there was no risk at all to my baby."
After the birth she started running three times a week and working out at the gym.
When she married in September 2012 in Mexico she was a size 8. But as predicted her breasts had withered to a AA cup.
Georgina said: "I hated them, I even had special cups fitted into the dress to try and add some shape."
So finally when she reached her target weight of eight stone, almost half her old body weight, last June she went under the knife at Transform clinic in London.
She explains: "It had been a long process to lose the weight so I’d had plenty of time to research the procedure and it’s not a decision I took lightly.
"But losing the weight had left me with nothing at all. I just wanted to look natural."
Her £3995 prize increased her assets to a 32DD and dad Simon, manager at a chemical plant, says it was worth every penny to finally see his daughter happy and more importantly healthy again.
Georgina added: "Dad raised my three siblings and me by himself so we were already very close but what he has done means the world to me. I definitely have the best dad in the world."
For more information about Transform visit Transform Cosmetic Surgery, www.transforminglives.co.uk