Whether or not you realise it yet, we're being steadily nudged towards the idea of eating insects in the same way that you would do a chicken breast or a bag of Wotsits.
Heck, even the UN is getting in on it - in 2013, they suggested that adding insects to a person's daily diet could help world hunger.
In this video, ASAPScience examine the benefit of eating bugs, and they are surprising. Compare 100g of crickets with 100g of chicken or beef, and you'll find the insect meal outstrips the more traditional choice in minerals and leanness.
Insects are packed with minerals such as zinc, calcium and iron, and although they may seem gross to a Western palate, they are eaten all over the world.
The Guardian writes: "Insects are already part of the diets of 2 billion people worldwide: crispy fried beetles are a common street food in Thailand, caterpillars are a popular snack in sub-Saharan Africa, and grasshoppers are fried in garlic and eaten in parts of Mexico."
It's not just crickets.
"Termites are a valuable source of protein, fat, and essential amino acids, in the diets of both primates and modern humans," wrote paleontologist Lucinda Backwell. "While rump steak yields 322 calories per 100 grams, and cod fish 74, termites provide 560 calories per 100 grams."
Does Western society need to change its way of thinking? Apparently I'm A Celebrity is not doing us any favours by using insects as a punishment or endurance test.
However, we don't care if a cricket eats a millionth of the feed a cattle does, it's not passing our lips just yet.