Yesteryear, it was Leeds United who unfathomably paid over-the-odds for average players with few international caps to their name. The days of Peter Ridsdale are over, though, and new owner Massimo Cellino has demonstrated how to humiliate buying clubs.
Fulham have bought Ross McCormack for £11 million. Eleven. Million. Pounds. No, we're not forgetting the decimal point. Eleven. Million Pounds.
To illustrate the ludicrousness of that figure, McCormack has spent his professional career in the Scottish Premiership and the Championship. He has won just eight Scotland caps and although he bagged 29 goals last season, the 27-year-old managed just nine the previous campaign.
In fairness to McCormack, he is a proven goalscorer at Championship level, it is just inexplicable why Fulham kowtowed to Leeds' demands months after frittering £10m away on Kostas Mitroglou.
The internet has spoken, Fulham...