You've probably noticed purple lipstick is having a bit of thing right now. Lilac, plum, lavender or mauve, it doesn't matter - as long as it's lacquered across your lips this season.
Beauty counters have traditionally been heavy on the reds, but before you shun the new favourite colour from your makeup bag forever, just pause for a minute - purple is easier to pull off than you think. We promise.
While there's a whole spectrum of hues to choose from, we tried out a lilac offering from Kelly Osbourne's limited edition collection for Mac Cosmetics. It's bright, gorgeously matte, goes on like a dream and is the perfect way to jazz up a face of barely there makeup.
This is how we wear ours...
If you need convincing further, here's how to wear a purple lip:
1. You don't have to go dark. Who said purple needs to be gothy? In fact, the brighter the better. While we love the deep, dark lips New Zealand-born singer Lorde can often be seen sporting, summer is all about a poppy pout and is a much easier look to get on board with if your a purple lipstick virgin.
2. Avoid heavy eye makeup. Let your lips do the talking and toss your eye palette to the side. A light purple lipstick goes best with a lick of mascara, a dusting of cream shadow and NO eyeliner.
3. Don't match your outfit. While you may think "ooh this lilac lippy goes perfectly with my new pleather lilac Topshop skirt" don't do it. Purple lips go great with a simple sartorial choice. While we love incorporating it into a muted monochrome palette, we also reckon you could go clashing with bright orange or green... That's if you're brave enough.
4. Be confident and feel comfortable. We're not going to lie to you, opting for a purple lip in the office could potentially draw a few sideways glances, but if you're cool, confident and comfortable there's no way you won't pull it off. You know how red lipstick makes you feel like a siren? Purple makes you feel like a boss!
Check out a few of our favourites to get you started...