Cara Delevingne is the star of Topshop's new Autumn/Winter 2014 campaign shot in London by photographer Alasdair McLellan and styled by the brand's Creative Director Kate Phelan.
Cara is the perfect poster girl for Topshop's latest collection all about the hero pieces, but let's not forget - she's been teaming up with the brand since 2010.
First there was that appearance in the Kate Moss Topshop campaign video, then she walked for Topshop Unique in the Spring/Summer 2013, Autumn/Winter 2013 and Spring/Summer 2014 shows.
"Cara is a true Topshop girl. Her style is confident and playful and she can be sophisticated and chic as easily as she can be cool and casual," says Kate Phelan.
"Putting her spin on everything she makes the Topshop collection her own. Her uninhibited natural energy is intoxicating, she is free spirited and fun.
Hands down, Cara does Tomboy wares best (the ripped denims, navy blazer and lace-up ankle boots) but she can also do gorgeous-glamour (faux fur outerwear and the sequin feather cocktail dress.)
The collection boasts staple statements pieces too: the biker jacket, the Jamie jean, the Martha parka and mixes in re-worked evening wear. The vibe is laid back Brit style with a flash of fabulousness.
It lands in stores globally and online from August 2014 so mark it down in your diary because it's sure to be a sell-out. If Cara's wearing it...
Take a look through this gallery to see all 12 looks from the photoshoot and see Cara modelling multiple looks - think sexy, smart, casual.
MORE! Catch up on all the latest from Cara right here.