Fairydrops Cosmetics sounds pretty, looks pretty and best of all, it does what good makeup does best - makes you feel pretty.
However - don't be alarmed if you've never heard of it. Fairydrops is a Japanese eye makeup brand created by TV celebrity Aya Yasuda and it hasn't been available to buy in the UK, until now.
So - what's all the fuss about?
The brand's Scandal Queen Glossy Black mascara is a best-seller in Japan thanks to its patented brush technique. Those ridged brushes? They've been especially designed to fit the curve of the lashes to create a curled lift from the inner corner right through to the outer edge.
There are also two varieties to choose from - one's water-resistant and the other is smudgeproof, budgeproof, waterproof - and both contain jojoba seed oil to add moisture as well as volume.
Want to get your hands on one? Visit BeautyMart from 20 December when the Fairydrops mascaras go on on sale for £18.50 each.
More brilliant, lash-lifting mascaras below: