Are the Duchess of Cambridge's parents cashing in on the loom bands craze that is sweeping the nation's playground?
The Mail reports that Carole and Michael Middleton have started selling a product similar to Rainbow Looms through their mail-order company Party Pieces.
In an announcement with a picture of the brightly coloured plastic rings that children make into bracelets, their company announced: "Just arrived."
It added: "Join the latest craze with this multi-coloured loom band pack."
The firm is selling the Glitter Loom band kits for £2.99 each.
And by pure coincidence, daughter Kate was spotted wearing a loom band bracelet during her trip with Prince William and Prince George to New Zealand.
Loom bands are one of the biggest playground crazes of all time.