Floris London is one of the UK's oldest and most luxurious perfumiers (the fragrance house received its first Royal Warrant in 1820). So - it's no surprise that the brand has dedicated its latest scent to the royal family's new arrival - Prince George.
To celebrate Prince George's birth and recent christening, Floris has launched Cambridge as part of By Request - a service designed for customers to celebrate special occasions and experiences.
So - how does it smell? It's woody and warm thanks to cedarwood and amber, with notes of jasmine and lavender. Lovely.
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Let's hope new mum Duchess Kate approves.
Cambridge Eau de Parfum is £139 for 100ml at Floris.
And by the way, how cute did George look at his christening?