22/08/2014 11:35 BST | Updated 20/05/2015 06:12 BST

Avon Launches #NoFilter Lipstick For The Selfie Obsessed

If you've ever thought, "I wish I had a lipstick that made me look amazing in photos," Avon Cosmetics has just answered your prayers.

Avon Cosmetics

The brand has tapped into the selfie craze by launching the first #NoFilter lipstick. The Ultra Colour Bold is Avon's most concentrated lipstick yet and has been designed to create a high definition finish.

Yes, it sounds like Kim Kardashian's dream, but let's not forget the experts at Avon know a thing or two about make up.

Avon sells four lipsticks every second and combine that with Tesco Mobile's recent research suggesting 17 million selfies are uploaded on social media each week and voila - this product sounds like a winner.
Liz Pugh, Avon's professional make up artist, explained the idea around the new lippy.

"Requests on how to create the perfect lip are high in demand this year and my top tip is that a bold lipstick can hide a multitude of sins," she said in a press statement.

"The high pigmentation in Avon's Ultra Colour Bold Lipstick draws attention to the mouth, a simple trick for an attention-grabbing look which doesn't require layers of contouring or smoky eyes."

Want to get the perfect lip look? Try Pugh's top tips:

1. Go bold – A bold lipstick will define lip shape and is an easy way to create the designer heart shape, drawing attention to the most important feature

2. Don't pout – Let the lipstick do the talking and relax the lips to create a natural smile

3. Contour – Take a leaf out of Kim Kardashian's book and use dark shades to create shadowing to emphasise cheek bones

4. Light it up – Avoid harsh lighting behind you and direct a soft light towards your face to give off a
warm glow.

The Ultra Colour Bold Lipstick is available in 10 shades from 21 August for £7.50 at

For more lipstick advice, look to these five favourites picked out by beauty bloggers