04/09/2014 12:27 BST | Updated 09/09/2014 11:59 BST

IKEA Mercilessly Spoofs Apple Products In Hilarious New Advert For Its 'BookBook'

At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue is really quite revolutionary.

It comes pre-installed with 328 high-definition pages of home furnishing ideas, and its navigation is based on 'tactile touch technology'.

Curious? Check out the advert for the new bookbook™ above. It's our favourite IKEA commercial since this one.

(Via Blame It On The Voices)