WARNING EXTREMELY GRAPHIC CONTENT BELOW
Islamic State militants currently sweeping across Syria and Iraq have already gained notoriety through their use of intimidating, but slick, social media campaigns.
Now, the US State Department has released their own video to counter terrorist attempts to recruit people online.
'Think again, turn away'
It's harrowing, grisly, and distressing viewing, but it gets the point across; that would-be jihadists should think twice before joining in on the barbaric actions taking place in the so called caliphate.
Using the group's own propaganda against them, the sickening scenes show men being slaughtered through crucifixion, decapitated bodies and mosques being blown up.
The video uses examples of violence and destruction to put-off would be jihadists
The video displays the barbaric crucifixion of IS victims
The video ends by stating: "Travel is inexpensive, because you won't need a return ticket!"
Think Again Turn Away is a US government counter-terrorism initiative carried out through social media. "Don't be misled by those who break up families and destroy their true heritage," the State Department describes on its Facebook page.
Here's some examples of how the campaign is using Facebook and Twitter to “expose the facts about terrorists and their propaganda.”