The thing about rich people, is they are different from you and me. They drive cars powered by tears, eat diamond-laced cyanide burgers and get excited - not appalled - by the idea of a smartwatch made with solid gold.
They are also quite into the idea of paying £5,500 to gain access to a website which is essentially the same as Facebook.
The site - Netropolitan - has a little bit more to it than that, but not much. The basic idea seems to be asking people to opt-in for an equivalent to Twitter Verification. And - as we know - that is the key to happiness, after all.
Check out what joining the site actually involves below.