The iPhone 6: we've gawped, and guffawed, but fact is this is a beautiful phone -- and lots of people want one.
So aside from the few early adopters who managed to buy one and immediately drop it, the launch has gone off without a hitch so far.
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From Austrlalia to Hong Kong, Tokyo to Berlin, the world is starting to wake up to their shiny new devices.
But we have to say Tokyo is particularly adorable...
Here are our favourite pictures so far.