Men's Health Magazine have been forced to issue an apology after tweeting this rather patronising headline...
That's right, women are, y'know, different and stuff. All that fast-paced action penetrates her dainty mind on a different level to the average man.
Needless to say people were quick to suggest they may want to rethink their wording a little.
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@MensHealthMag Congratulations on being a misogynistic tone-deaf idiot who is completely ignorant of the fact some women like sports!— hannah✯ (@firstheart42) October 6, 2014
Oh and I see Mens Health mag wants to tell people how to talk to women about sports. Dude. Duuuude.— Emma Cueto (@Emma_Cueto) October 7, 2014
Others were ever more imaginative with their insults.
.@MensHealthMag This female sports fan sends a giant "FUCK YOU" your way. Eat a giant bag of elk penises.— Demon Monkey (@Schwarziest) October 6, 2014
And then it all got a bit weird.
okay mens health mag this is just weird pic.twitter.com/uOaEqdHCJ8— jack adultman (@jackhaveitall) October 7, 2014
The men's mag were quick to apologise.
Apologies for our “talk sports with her” story. It missed the mark and the negative feedback is justified. We've deleted it. [part 1]— Men's Health Mag (@MensHealthMag) October 7, 2014
It wasn’t meant to suggest that women are in any way inferior to men, in sports, or anything else. But … we’re sorry that it did. [part 2]— Men's Health Mag (@MensHealthMag) October 7, 2014
The tweet has indeed since been deleted.