There was more than one winner in the tent this week, when Nancy Birtwhistle pulled off a surprise finish round to be crowned this year's Great British Baker, beating hot favourite Richard Burr and longshot Luis Troyano to take the title.
The dramatic finale to the series attracted a peak audience of 13.3million viewers, an increase of almost four million on the same show last year.
Such a triumph vindicates BBC bosses' decision to move the baking show from BBC2 to the main channel.
BBC1 controller Charlotte Moore says, "It was absolutely right for one of the nation's most talked-about programmes to move to the nation's favourite channel, and I'm more than thrilled BBC1 viewers have taken it to their hearts."
This appeal has been reflected on the number of mentions of the show across social media, with each episode of the show over the past five weeks stirring up a whopping 50,000 mentions across the various main platforms.
All TV trends data referred to in this article has been supplied by Virgin Media, which provides access to up to 260+ channels including Freeview channels, Virgin Movies, Sky Movies and Netflix.