Is this what it looks like - a woman walking a polar bear by the leash in Shibuya, Tokyo?
Well... Judging by the suspiciously human-bending-over shape of the bear, and the fact that it didn't eat anyone, we're guessing no.
Impressive stunt though - and there's apparently more to come. The woman walking the bear promised 'all would be revealed' in a couple of weeks. Which is to say it's a viral stunt, probably involving the minty sweets made by Halls.
More video below: