HIT Entertainment, the firm behind the cartoon, claim that Bob's new computer generated look "retains the emotional warmth that has always given Bob The Builder a firm place in the hearts of young viewers."
But many noughties children who grew up watching the original series (and the parents of those noughties children) disagree and they have taken to Twitter in droves to voice their disappointment.
Beauty vlogger Zoella was amongst the offended.
WHY!!! WHY HAVE THEY RUINED BOB THE BUILDER. I don't like it, he has something about him that is shifty... Haha pic.twitter.com/smpy6RcWSC
- Zoe (@ZozeeBo) October 13, 2014
Bob is just the latest treasured cartoon character to be 'modernised' by Mattel since it bought Hit Entertainment in 2011. Thomas the Tank Engine and Fireman Sam have also been revamped.
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