The traditional gingerbread man has been a favourite treat for generations - but to make the biscuit more suited to life in 2014, one cafe has given it a makeover.
A picture of an "organic genderless gingerbread figure" was shared on Reddit on Tuesday.
The gender-neutral gingerbread in question is believed to be on sale at the Organic Food & Wine Deli in Melbourne, Australia.
The picture soon went viral, but it doesn't look like many will be rushing to buy the $2.50 (£1.30) biscuit.
Some on Twitter questioned whether gingerbread men are offensive in the first place....
not sure gendered or engendered gingerbread actually bothers anybody of any gender http://t.co/6Qt2frhIwk— jack darke (@jackdarke) October 22, 2014
Have gingerbread figures ever had gender? Oh these mad Australian people...— Esther Nuez (@EstherNuez) October 22, 2014
While others have pointed out that other seemingly inoffensive bakes are not so politically correct.
Gender-less gingerbread. Worlds gone mad. I'll petition for the Victor sponge cake.— kiki la roux (@DrToboggan_MD) October 21, 2014
I wouldn't miss ginger bread men too much but if fairy cakes were phased out because they're sexist or whatever then i'd be a bit fed up— Madeleine Teahan (@MadeleineTeahan) October 22, 2014
According to The Herald Sun in Australia, the owner of the trendy eatery, Jeanette Taylor, defended their gingerbread re-brand.
"We’re organic and we like people to think about what they say and do and be responsible," she said.
“It’s just a bit of fun and it’s more about not offending people by writing man than someone saying well it’s not a man or woman.”