Rochelle Humes, Sophie Ellis Bextor, Michelle Keegan: Just three of the stars who've ditched their usually picture-perfect makeup for the BearFaced Children in Need Campaign.
And, of course, Rochelle is still more than camera-ready sans slap. The Saturdays star wows with perfectly curled lashes and cute freckles scattered across the bridge of her nose.
Sophie's alabaster skin is flawless, while Michelle - who's usually a little more sunkissed - looks amazing stripped back to basics.
Lorraine Kelly, Olivia Colman and Laura Mvula are among the other stars ditching their make up and donning simply a Pudsey pawprint to encourage people to raise money for BBC Children In Need.
The BearFaced campaign to go make up free for the day, prior to November 14, is an annual event.
Even glamour queen Abbey Clancy's done it before:
Ellis-Bextor told the Press Association: "It is a campaign that brings women together from across the UK, and is something I am very proud to be a part of."
Olivia Colman added: "Please join me in showing your support for BBC Children in Need by having a BearFaced moment this year. Whether it is a five-minute moment or a one-hour moment, I want to see your beautiful bare faces across the UK, but don't forget your pawprint."
And you can also do your bit for charity, by purchasing the pawprints at Boots stores for £1 and sharing a photo of yourself at bbc.co.uk/pudsey.
Sarah Monteith, director of fundraising for Children In Need, said: "It's a great initiative that always proves successful, it's such a simple way for women across the UK to get involved and raise money for those that need it most."
So go on, be brave and go BearFaced for charity.
More stars without their slap below. See? It's not so bad...