It's the age-old story of boy meets penguin... set to an acoustic cover version of a famous song. Yes, it's this year's John Lewis Christmas advert: starring a cute middle-class moppet, a cute penguin called Monty, and Tom Odell cutely crooning John Lennon's cute 'Real Love'.
Here's a step-by-step guide to what went through our mind as we watched it...
John Lewis 'Monty The Penguin' Christmas Advert
- Watch The First John Lewis Christmas Ad Parody, 'Stupid Penguins'
- WATCH: Monty The Penguin Stars, Tom Odell Covers John Lennon's 'Real Love' For John Lewis Advert
- John Lewis £1M Christmas Advert Launches - But Is The Hype Waning?
- BLOG: John Lewis Will Make Millions From Your Tears This Year, But That's Ok
- Here's What Happens In Romeo Beckham's Burberry Ad