In the inexplicable world of things "going viral, I guess", there has only been one story in town this week: #alexfromtarget.
Roughly defined as just some guy in a picture who is now incredibly famous for no reason -- and because he is incredibly famous for no reason, the boy in the red T-shirt is now firmly entrenched as an unimpeachable cultural icon.
Who might be fake. Or not. Probably not.
Anyway, this sixteen-year-old kid is now so famous that he appeared on the Ellen chat show on Thursday, and instantly set the world of Twitter alight again.
So let's hear what this worthy winner of the game of life has to say for himself: