With phrases like 'flick the bean' or 'air out the orchid' (thanks for that one, internet) knocking around, it's no wonder that women don't discuss masturbation much.
And why would we, when there's such few words to describe the experience?
Spotting this rather huge dilemma in the sex lives of females everywhere, the Swedish Association for Sexuality Education (RFSU) launched a competition earlier this month to try and find a new word specifically describing the experience.
Their reason? To promote an open, positive view of sex and relationship issues.
Kristina Ljungros, a spokeswoman for RFSU said: "Rather than sit around amongst ourselves talking about it, we thought we would launch a nationwide competition."
"We are trying to put sexuality on the agenda - the positive aspects, not just the negative ones like sexual abuse. We want to focus on the good parts, the lust.
"When it comes to masturbation, people mostly think about just men doing it and we don't think of it as common for women. If we don't have a word in the language, how can we even talk about it?" she argued.
The competition entries have now been collated and RSFU has managed to narrow down thousands of entries into a shortlist of just 34 words.
Serious contenders include: klittra, pulla and selfa. Sounds good, although they do slightly border on the names that IKEA give to their furniture ranges...
The most popular masturbation words will be voted for by the RFSU's committee in June 2015.
What word would you suggest to rebrand female masturbation? Tweet us @HuffPoLifestyle