25/11/2014 09:18 GMT | Updated 25/11/2014 09:59 GMT

Twitter Executive Anthony Noto Blows Plan To Buy Startup... On Twitter

An executive at Twitter has accidentally leaked a plan to buy a startup company.

On Twitter.

Anthony Noto, CFO at the social network, sent out a public Tweet that was clearly meant to be a private direct message. It said:

"I think we should buy them. He is on your schedule for Dec 15 or 16 -- we will need to sell him. i have a plan."

It's not clear who Noto was referring to - or who the message was intended to be sent to.

And in essence it's no great surprise - Twitter regularly acquires startups and small companies who build products based on its tech. It recently bought Mitro, an app which allows multiple users to manage the password of a single account.

But it's still a fairly embarrassing turn of events for Noto, who only joined the service in July.

Recode has a good list of potential acquisition targets, including Shots (the selfie app backed by Justin Bieber), Storehouse (which helps users turn videos and pictures into 'stories') and the anonymous sharing app Secret.

The message, needless to say, has since been deleted.