The tabloid alleged that Brand rents his London property from a company based in the British Virgin Isles, a recognised tax haven, and therefore the comedian was somehow a “hypocrite” for protesting on behalf of the low-income residents of the New Era Estate in Hoxton, East London. The comedian said via Twitter that the allegation would result in legal action.
“Rupert Murdoch must be really confident in the area of tax… they’ve got some serious resources and they’ve run this massive thing [front page splash] and what they’ve come up with is his [Brand's] landlord doesn’t pay tax," said Brand. "That’s like the bit in the Life Of Brian where the Roman Garrison goes into the flat of the People’s Front of Judea and come back with one spoon.”
Brand goes on to skewer the octogenarian media mogul, who “managed to run up a tax bill over eleven years, saving £350 million by using totally legal tax loopholes”.
“He did this by using legal tax havens, so the law has got to change. I’m not saying these people are doing anything illegal, but it’s a disgrace that those things are legal.”
“If they call me a hypocrite for something my landlords does, what can I call him for something he does himself?”
Earlier on Wednesday, Twitter mocked the tired rag for its troubled logic, prompting the hashtag trend #TheSunLogic.
Journalist Owen Jones kicked things off:
Stop talking about combatting starvation - you have a fridge full of food! Hypocrite! #TheSunLogic— Owen Jones (@OwenJones84) December 3, 2014
Soon after, everyone jumped in...
My mum pays her taxes but she bought a Take That album. Hypocrite #TheSunLogic— Billy MacInnes (@billymac1964) December 3, 2014
Don't complain about bankers bonuses! YOU tacitly condoned such behaviour the moment you opened an account! #TheSunLogic— Tawanda Mark Gavhure (@Tawandamg) December 3, 2014
You hate The Sun newspaper but you once flicked through The Sun as a teenager. Hypocrite. #TheSunLogic— RahulNSingh-the Poet (@rahulnsingh) December 3, 2014
@rustyrockets "How dare you complain about cancer when you don't even know what the cure is!"December 3, 2014
I complain about profiteering drug companies yet continue to use their insulin. I'm a huge hypocrite. #thesunlogic— Dave Gould (@davesgould) December 3, 2014
@OwenJones84 It's more like 'Don't donate to food banks. You eat in nice restaurants. Hypocrite!'— Steve Berry (@unloveablesteve) December 3, 2014
What a hypocrite The Sun must think Al Gore is for fighting melting ice caps even though he isn't a polar bear. #TheSunLogic— Joe Osborne (@joseph_osborne) December 3, 2014
You complain about rising costs of food and yet you still eat, Hypocrite #TheSunLogic— Andrew graham (@AndyjimmyG) December 3, 2014
Stop talking about saving the rainforest, you have two trees in your garden #TheSunLogic— James (@JamesHawker9) December 3, 2014
Concerned about the effect a growing global population has on our natural resources, but haven't yet killed yourself? Hypocrite!#TheSunLogic— Matt O'Toole (@MatthewOToole) December 3, 2014
How dare you buy the new Band Aid Single?? You haven't even got Ebola, you hypocrite. #TheSunLogic— Matt Arnold (@Moonraked) December 3, 2014
- The Sun's Russell Brand 'Hypocrite' Front Page Is Confusing
- Russell Brand Calls Reporter 'A Snide' Over Hostile Questions
Protests against climate change, but uses a heater in winter? Hypocrite! #TheSunLogic— Nemo's Sister (@NemoSisterOTM) December 3, 2014
I did a poo in the woods once and I'm not even a bear. I'm such a hypocrite #TheSunLogic— Jonathan Bowcott (@JonathanBowcott) December 3, 2014
Even Brand got involved:
"In other news Robin Hood's tights were quite expensive" by Matt Morgan #TheSunLogic— Russell Brand (@rustyrockets) December 3, 2014