04/12/2014 18:09 GMT | Updated 20/05/2015 10:12 BST

Alexander Wang's Debut Denim Campaign Is 'Provocative' But Not Innovative

Alexander Wang, Balenciaga's creative director, is doing denim. Amazing. The ad campaign for the collection? Amazingly void of anything innovative - but then sex sells, right?

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Alexander Wang/Steven Klein

The ad for Denim x Alexander Wang, shot by Steven Klein, sees model Anna Ewers oiled up wearing nothing but a pair of jeans around her ankles (is that how fashion cliques are wearing them now?) with her hand poised over her crotch.

Suggestive? Err, just a little bit.

"Once you see it, you can't stop thinking about it," Alexander Wang told WWD, "I wanted an image that would provoke."

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