Celebrities are likely to be in a state of shock after seeing their Instagram followers plummet - but don't panic, fameballs: the company has simply started a major cull of fake accounts.
The photo-sharing app sent out a notification to users warning that it would start removing fake accounts but that hasn't stopped celebrities taking the news badly.
According to Business Insider Justin Bieber's Instagram account lost 3.5 million followers while a famous jeweller to celebrities Ben Baller claims that Kim Kardashian lost around a million followers.
bruh. J Wow from Jersey Shore went from 2.6 million followers to 116k! now that's WOW lmao even Kim K lost a million followers today damn— BEN BALLER™ (@BENBALLER) December 18, 2014
It's believed that once completed Instagram could have deleted up to 10 million accounts, all of which will have been deemed to have violated community guidelines.
Hilariously people are actually complaining to Instagram asking that their original follower count be reinstated. Meanwhile Instagram's own account has seen a 30 per cent drop in followers.