53 years after she died, Max Factor has appointed Marilyn Monroe as the new face of the brand.
Monroe, who has been named Max Factor's "global glamour ambassador," will appear in 2015's advertising campaigns to celebrate the 80th anniversary of the star's image transformation.
In the 1940s, Mr. Max Factor Junior worked with the then brunette Norma Jeane and gave her the Hollywood bombshell look she became famous for.
"Marilyn made the sultry red lip, creamy skin and dramatically lined eyes the most famous beauty look of the 1940s and it's a look that continues to dominate the beauty and fashion industry," explains Max Factor's global creative design director, Pat McGrath.
"Through expert diagnosis and make-up artistry, Norma Jeane's facial features were pulled out and dramatized through makeup," MacGrath adds. "Her skin was creamy and flawless, the shape of her eyes was elongated through clever use of eyeliner and her lips were accentuated with a sultry red shade, becoming the key focal point of the entire look."
This isn't the first time the beauty brand has looked to iconic names from the past for inspiration.
Gwyneth Paltrow channelled Audrey Hepburn, Brigitte Bardot, Farrah Fawcett and Madonna in Max Factor's Summer 2014 ad campaign.
Love vintage beauty? Look out for the new Marilyn ads from 6 January and see more of her trademark image below:
In other Marilyn news, her New Year's Resolutions have just been discovered...