Functioning alcoholics across Britain have given up drinking in an attempt to prove that they don't have a problem with drinking.
"I absolutely don't have a problem with alcohol, which is why I'm having to take off a month off from it," one told HuffPost UK Comedy.
"Of course I don't have a problem," said another. "I can stop anytime I like. But I only usually stop in January, when it's acceptable to."
Millions of people in Britain are thought to be having a 'Dry January', the month which traditionally follows 'Bender December'.
"Frankly, it's only the thought that I can have a drink again in February that's keeping me going," said one.
"But giving it up until then clearly proves that I'm in no way craving it."