13/01/2015 12:20 GMT | Updated 20/05/2015 10:12 BST

Victoria's Secret Gains 100,000 New Instagram Followers (Every Day)

When it comes to the Instagram, it really is a popularity contest. Adweek reports that last week, the Victoria's Secret page gained an average of 100,000 Instagram followers A DAY.

Clearly a little behind-the-scenes bikini action goes a long way. Shocker.

Wet hair, don't care! @angelcandices making waves in this epic one-piece. #TheCandiceEdit #OwnTheBeach

A photo posted by Victoria's Secret (@victoriassecret) on