23/01/2015 07:27 GMT | Updated 20/05/2015 06:12 BST

Moschino's Latest 'It' Bag? A Giant Tape Measure Clutch

The Moschino pre-fall 2015 lookbook championed OTT luxe leather arm candy in a big way.

The Italian label has collaborated with designer Jeremy Scott again and this collection has nothing on the former fast-food themed (who doesn't love McDonald's?) and Barbie doll vibe.

This season it's all about made to measure.


This super-sized tape measure clutch (tape measures feature throughout: check the strap stilettos above) is your latest designer showpiece, showy being the operative word.

The concept? Literally making clothes and accessories - zips, labels and hangers as well as tape measures are a recurring thing.

MORE: 6 fashion rules to know for 2015

Low-key is just not an option this season. Though, if carrying this "Couture" clutch is just never going to happen for you - how about opting for one of the miniature cross-body styles? Or the Moto Jacket bag?


Handbags with badges and leather embossed stickers were big on Anya Hindmarch's S/S 2015 runway, but it's Mochino's pattern-making hand-helds that are in this winter.

Need an update on the Moschino Spring/Summer 2015 catwalk? Flick through this gallery to see exactly how to do Barbie doll attire this season.