An hour of utter carnage wrought destruction upon the Earth on Monday morning.
Well it didn't but you'd be forgiven for thinking it had judging by the fervent reaction on Twitter to Facebook and Instagram going down for one whole hour.
It's a familiar tale and one we can now map out with some accuracy...
Stage 1: Uncertainty
Opened @Facebook and it showed "Account Temporarily Unavailable". What's happening?
— Saurabh Jadli (@sohrabjadli) January 27, 2015
Anyone else notice that Facebook is down?http://t.co/9Bmy0CFOEy
— Bel Trew - بل ترو (@Beltrew) January 27, 2015
Seeing tweets that @facebook is down. Mine isn't working either. Anyone else?
— Liam Stack (@liamstack) January 27, 2015
Stage 2: The Fear
— Kent Nishimura (@kentnish) January 27, 2015
— Chelsea Hobbis (@ChelseaHobbis) January 27, 2015
— Jess Wallace (@_jesswallace) January 27, 2015
— The Project (@theprojecttv) January 27, 2015
Facebook is down, Instagram is down? Is this the storm they were talking about?!
— samir mezrahi (@samir) January 27, 2015
— Steve Lambson (@kremlincardinal) January 27, 2015
Stage 3: Reality
LA is crazy right now. People standing outside with giant photos of cats screaming "I likeThat!" at each other. #facebookdown
— Zapper Live PA (@ZapperLive) January 27, 2015
+++eye contact! The people in the train did not know what to do with their social interactions. The situation is tense 😰#facebookdown 😂😎👀😂
— Zac Efron Germany (@Nados1000000) January 27, 2015
Just a taste of what life was like 100s of years ago. Off to bed so I can milk the cows and do my chores early. #facebookdown
— Chuck Cason (@Chuck_Cason) January 27, 2015
— Karleigh-Jayne Jones (@karleighjjones) January 27, 2015
Oh dear #Facebookdown what will we do now, oh yeah, we can talk in person to our friends, like the old days ;)
— Gale Jolly (@myjollytweets) January 27, 2015
— Adeelxxx (@adeelahmed007) January 27, 2015
I'm reporting from outside. A strange light is everywhere. I don't know what it is. It's not LED. Trying to spot the source #facebookdown
— Rituparna Chatterjee (@MasalaBai) January 27, 2015
Facebook & Instagram are down and what do you know, my cats aren't actually cute #facebookdown
— Jolene Turner (@ThatJolene) January 27, 2015
We've forgotten what we normally do at this time of night...books? Sleep?? #facebookdown
— Curve Communications (@CurveComms) January 27, 2015
Stage 4: The return
Facebook is back. We made it guys.
— Telstra (@Telstra) January 27, 2015
I just stripped the cars engine, gave it a good clean and put it back together #facebookdown
— Mrs Woog (@Woogsworld) January 27, 2015
— Creative Chaos (@csquareonline) January 27, 2015
Now I can actually go back to disliking my distant relatives and former classmates - #facebookdown
— Joey Boots - الكفرة (@JoeyBoots) January 27, 2015
Remember to check on your neighbors to make sure they're OK
Physically poke them and if they poke back, move to the next house #FacebookDown
— Michael Suibhne (@okmass) January 27, 2015
Stage 5: Perspective
— Paul Fuykschot (@Fuykschot) January 27, 2015