A man has revealed on national television that he'd rather die than be pale.
Ryan Ruckledge has spent the past five years injecting himself on a daily basis with an illegal tanning drug - a habit which has cost him just shy of £25,000 to maintain.
Now, Ruckledge wants the NHS to fund research into the safety of the Melanotan injections because he's been experiencing life-threatening side effects.
As always, the people of Twitter had something to say on the matter. And for once, they all agree on one thing...