A man has revealed on national television that he'd rather die than be pale.
Ryan Ruckledge has spent the past five years injecting himself on a daily basis with an illegal tanning drug - a habit which has cost him just shy of £25,000 to maintain.
Now, Ruckledge wants the NHS to fund research into the safety of the Melanotan injections because he's been experiencing life-threatening side effects.
As always, the people of Twitter had something to say on the matter. And for once, they all agree on one thing...
"Ryan says he'd rather die than be pale"
Another bellend deserving of a Darwin Award. #DyingForATanFebruary 16, 2015
"It’s an addiction and the Government should help.”
Britain, 2015February 16, 2015
Massive NHS paycuts yet Ryan Ruckledge wants to meet Cameron in order to get tanning injections free on the NHS😤 #doyourresearch— Chantelle Audin (@ChantelleAudin) February 16, 2015
The next Josie Cunningham...? What a dickhead! http://t.co/AOK5GJYtwx— Matt Davenport (@MattDavenport) February 15, 2015
Personally I'm happy with my pale skin and freckles. #DyingForATan I am not. I wouldn't want to change at all.— Ashleigh-Jayne (@SmashleighJayne) February 16, 2015