Race Together involves baristas voluntarily scribbling the words on take-away coffee cups and: “Is an opportunity to re-examine how we can create a more empathetic and inclusive society – one conversation at a time,” said CEO Howard Schultz in a statement online.
The drive, Schultz adds, came because: “We are Starbucks should be willing to talk about these issues in America. Not to point fingers or to place blame, and not because we have answers, but because staying silent is not who we are.”
No sooner was it launched however, a disdainful internet had hijacked the hashtag and the levels of snark were high…
Barista: How would you like your coffee?
Barista: Actually don't you mean "African-American"?March 18, 2015
Barista: Your total is $5.45
Me: You can just put that on my reparations tab. Thanks. #raceTogether— Zach Stafford (@ZachStafford) March 17, 2015
I am desperate to hear a Starbucks barista studying Lesbian Dance Theory at the local community college tell me about race. #racetogether— Ben Shapiro (@benshapiro) March 17, 2015
Dear white people,
Racism, it's your fault.
It's not a together thing.
It's a you thing.March 17, 2015
"Come try our House Blend... Perfect for all you Ethnic Blends"March 18, 2015
Some also pointed out the first news release promoting the dialogue featured coffee cups held only by white hands…
While the concept may certainly be considered admirable, Entrepreneur points out: “Putting this immense task on workers, even if it is voluntary, is taxing and unfair. Customers sue restaurants and attack employees over problems as inconsequential as order mix-ups.”
This is going to be one to watch...