For five long years Chester the Pittie had waited for someone to give him a home after he was found on the streets and housed in a shelter.
Despite the fact he "loves all people", he was repeatedly passed over in favour of other dogs.
Eventually Gabby Stroup, manager of the North Fork Animal Welfare League in New York where he lived, posted this adorable and slightly heartbreaking photo on their Facebook page...
Stroup said: "It was crazy. I posted the original photo on the League’s Facebook page and by later that day there were over 6000 shares.
"Someone suggested I make him his own page and I did, at about 3:30 p.m., and that evening there were close to 2000 likes."
And it paid off - hundred of people across the US phoned to enquire about Chester.
And here he is with his new family...
And it could have a knock-on effect for some of the other pooches at the shelter.
They told the Huffington Post: "We have had a large increase in the volume of phone calls and emails. We are hoping this transfers into adoptions for some of our other long term residents."
Hurrah!