Choosing the right foundation isn't a simple decision. You want flawless skin, the right shade, a lightweight texture, buildable coverage, SPF protection and incredible staying-power. Is that too much to ask?
But what exactly did the UK choose as their favourite foundation? None other than...
Estée Lauder's Double Wear: officially our nation's bestselling foundation.
And it's no wonder - providing perfect coverage whilst giving skin an enviable lit-from-within glow, Double Wear more than lives up to its reputation (we've tried it and can vouch for its impressive 15 hour wear time).
The foundation is also non-comedogenic and fragrance-free, making it ideal for those with oily or sensitive skin.
Separate research by Estée Lauder revealed that 94% of women are wearing the wrong foundation shade (we know we've been guilty on occasion).
To meet this need, the brand extended their Double Wear range and it now comes in 30 different shades to suit every skin tone.
Estée Lauder announced their philosophy is “Every Woman Can Be Beautiful” and that's definitely something we can get behind.
Double Wear Stay-in-Place Makeup SPF 10, 30ml for £28.50