Fast food company, Chipotle, have been causing a stir at Pride events across the U.S. with their LGBT-friendly advertising campaigns.
The burrito mega-chain handed out 'which way do you sway?' badges and had staff wearing t-shirts emblazoned with their Pride slogan 'Homo Esás,' a play on '¿cómo estás?', which means 'how are you?' in Spanish.
Many took to Twitter in favour of Chipotle's presence at Pride, with one user writing: "If this isn't beautiful I don't know what is."
WHAT CHIPOTLE GAVE OUT AT PRIDE. IF THIS ISNT BEAUTIFUL, IDK WHAT IS pic.twitter.com/aj360ja3YD— ALEKSEI JR (@KingZeeke) June 6, 2015
The chain have had floats at Pride events across the U.S. for the past few years, and are most famous for their phallic 'burrito bronco'.
— Joe Littman (@joelittman) June 8, 2014
Chipotle placed full-page adverts in Pride guides to publicise their non-discriminatory benefits stance.
I'm in the DC Pride Guide on the same page as a Chipotle ad. NOT a coincidence. pic.twitter.com/JFfwBxRTwJ— SIDEKICK (@DJSidekick) June 3, 2015
The welcome Pride campaign comes just weeks after Chipotle enforced a new gun policy, advising customers not to bring firearms into their stores, after gun-rights advocates bought weapons into a Dallas store.