An Indian magazine Maggcom has decided enough is enough. Women should not be given a seat, they should not be given sympathy and they absolutely should not be given free entry into nightclubs.
Welcome to the mad world of 'mancriminate' - the campaign to end discrimination against men.
Let's be clear - this isn't part of the quite serious conversation around men, health and identity in 2015, this about saying women get way lots more perks (such as the freedom to wear makeup if they feel 'ugly'), and it's apparently not fair.
As you can imagine, it has got quite the response.
Jezebel wrote: "Positioning this as an actual civil rights issue with a completely straight face, without any evident self-awareness whatsoever, it’s just... hats off. All the hats off.
"Everyone remove your hat, throw it in the incinerator, and bow down, this is the fucking best."
We're pretty sure that the majority of women would sacrifice free entry and pay for their own drinks for something like, ya know, EQUAL PAY.
That they didn't think of the painfully obvious "Don't DiscriMANate" sums up the levels of stupid we're dealing with here. #DontMancriminate— Hanna Jameson (@Hanna_Jameson) June 26, 2015
Mancriminate isn't even a good portmanteau! The idiots could have at least gone with "Don't Dickcriminate." #DontMancriminate— Madeline Gomez (@madgomez) June 26, 2015
Despite systemic sexism that means I will always be paid more for the same job, I am sad I don't get free drinks in clubs. #DontMancriminate— Matt (@InfiniteClock) June 26, 2015
"Girls! We know you'll be groped & harassed in here by gross dudes who don't respect your boundaries, but FREE DRINKS!" #DontMancriminate— Matt (@InfiniteClock) June 26, 2015
You marginalised and brutalised minorities have no idea how hard it is to be a straight white man in the western world. #dontmancriminate— Jake Trusler (@JakeTrusler) June 26, 2015
Sorry but until you push a child out of you............. #DontMancriminate— Priya Mulji (@PriyaMulji) June 26, 2015
ok i genuinely thought #DontMancriminate was a joke for a good 2 minutes— izzy (@zzybirdy) June 26, 2015