But not only were the models themselves transgender, the entire creative team was transgender too.
Photographer Amos Mac shot models Valentijn De Hingh and Hari Nefstylist, and Love Bailey styled the shoot, with Nina Poon as the makeup artist.
Asked by Women's Wear Daily about the recent interest in the trans community from the fashion world, Dutch model De Hingh said, "Sometimes to get a political message across, having a commercial brand support an issue can actually help….The thing that you have to be worried about is that it’s not just a fad.
"It’s not a fashion trend to have transgender people in a youth campaign, then after two seasons not have them anymore."
The & Other Stories athletic-inspired capsule collection will launch in-store on 20 August
See the full lookbook below: