18/08/2015 06:15 BST | Updated 18/08/2015 06:59 BST

Korean Beauty Trend Heart Hair Is Taking Over Instagram

First there was Kendall Jenner's record-breaking heart hair selfie, then came the super cute copy cat photos, next up we had heart-shaped braids, and now... it's all about the heart fringe.

Nothing at all to do with the Keeping Up With The Kardashians star, and a lot more to do with the Japanese manga character Sailor Moon, the beauty trend has been worn in Korea for well over a year but is just starting to take off around the globe.

Check out the #heartbangs Instatrend below:

A photo posted by BIBA Academy (@bibaacademy) on

A photo posted by 1+1=Kiyomi (@exoxmqo) on

A photo posted by 연아쓰 (@yeooooooona) on


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