From fiddling with our food until it looks perfect on the plate, to filtering landscape shots so they look more like a Van Gogh painting than the British countryside - we're all guilty of inauthenticity on Instagram.
Here to point out how ridiculous this fakery is, is none other than 'Hipster Barbie'.
Her account, @socalitybarbie, mocks cliché Instagram photos with hilariously sarcastic captions.
Here are a few of our favourites:
"Could I be any more authentic?"
"Waking up at 10am was so worth it to get that perfect light and fog."
"Holding your ice cream up to a wall turns it into art."
"Taking a relaxing bath and feeling SO #BLESSED.
"Coffee and Kinfolk. Cuz my lyfe is beautiful."
"It's like we're all competing to make the best computer screen saver and the winner gets crowned most authentic."
"I hope this picture of my hand reminds you to reach out to one another and build community. Aka like, comment, and follow please."
"There is no Wi-Fi in the forest but I promise you will find a better connection."
"Always gram your coffee or it didn't happen."