The poor old Daily Telegraph.
The newspaper wanted to collect a lovely selection of tributes, pictures and stories to celebrate Queen Elizabeth II becoming our longest reigning monarch this week.
After 63 years on the throne, The Queen certainly deserves a thank you, but when The Telegraph called out for contributions on Twitter using the hashtag #ThankTheQueen, things didn't go quite as planned.
When the newspaper issued the online callout - promising that the best messages and anecdotes to do with The Queen would be published on is website - its hashtag was swiftly hijacked by people who weren't big fans of the monarchy.
Some made treasonous jokes:
Others simply used it as an excuse to have a bigger bash at the monarchy:
While others sat back and gloried in just how wrong things had gone for the newspaper:
And some people were a bit confused about which Queen they were supposed to be thanking:
Well done to the creator of the hashtag, Telegraph journalist Helena Horton, who appeared to take it all in her stride:
Thankfully, there were actually some tweets that thanked The Queen for her long and glorious reign. We suspect they'll be the ones appearing on the Telegraph website on Wednesday.
Also on HuffPost: