A jilted wife chose a novel way of dumping her "cheating" husband - by using a roadside advertising board.
The woman, known only as Lisa, is said to have paid hundreds of pounds to hire the 15ft x10ft board during rush hour on the dual carriageway in Sheffield, in an attempt to humiliate her husband Paul.
It read: "To my cheating husband Paul. You deserve each other. When you get home I won't be there.
"Enjoy your drive to work! Lisa."
The sign was reportedly erected at around 11pm on Tuesday and displayed between 6am and 9am on Wednesday. While it is not known if her ex-lover saw it, hundreds of other motorists did and tweeted their delight at Lisa's bold gesture.
Although not everyone agreed Lisa needed to chose such a public way to break-up with her husband.
Who's the real scumbag here? Paul, or Lisa? #sheffieldparkway— Demelza Hathoway (@starcitizen843) September 23, 2015
Girl, I understand you being cheated on, but could you not air out your dirty laundry in front of thousands of commuters? #sheffieldparkway— Demelza Hathoway (@starcitizen843) September 23, 2015
Local radio DJ John Harrison revealed he had spoken to the scorned woman following her sign and said she was "surprisingly fine", the Mirror reported.
He added: "She’s burying her head in the sand a little bit."
Mark Catterall, from advertising agency Kong Media sold Lisa the advertising space, which he said appeared in a prime position in the city at rush hour.
The Mirror quoted him as saying: "The Sheffield Parkway is always jammed as it is the main artery in and out of the city in the morning and the client wanted on while her ex-partner was driving to work.
"It is the most recognised billboard location in the city, so I wouldn't like to be the partner scorned by this.
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"I think there will be a few calls made this morning to a few Lisas and Pauls."
Catterall told the newspaper it was the first time he had seen a "message like this" being displayed on a digital billboard in the UK, but it had happened before in the US.
He added that the use of the billboard was "an interesting idea" and something Lisa had plotted after finding out about her husband's infidelity a couple of weeks ago.
Catteall said: "It's a professional approach to dumping someone, but we are happy to carry marriage proposals as well."