Gigi Hadid, Jourdan Dunn, Kendall Jenner, Hao Yun Xiang and Dudley O'Shaughnessy stare moodily down the camera lens from the interior of a mocked-up subway train, presumably on their way out for a night of debauchery - and boy are we jealous of this fantasy.
"Are you in?" Ask H&M in their Instagram post.
There is still just over a month until we can get our hands on the collection, which will be hitting stores on 5 November, but the good news is it will be simultaneously launched online - so you can snap up pieces from your desk.
Want to know more about the collection? H&M will be hosting a live Twitter Q&A with Rousteing at 6pm CET on Saturday 26 September.