Who is Ronnie Pickering?
Well, it's this guy and if you mess with him he'll give you a knuckle sandwich and put you in the infirmary.
Only thing is the object of his rant has absolutely no clue who he is.
After crossing paths at a roundabout in Hull and quickly escalating into a full-blown row, the driver of the car asks the motorcyclist: "Do you know who I am?"
"Do I care?" comes the reply, "Come on, who are you then?"
"Ronnie Pickering!" says Ronnie Pickering.
"Who the fucks that?!"
The whole thing just gets weirder and weirder while a female passenger remains unflinching and statue-esque throughout the whole encounter.
(Skip to 1:10 for the juicy bits)
And now the Internet has reacted in typically humourous fashion.