Around 21 hours ago everything seemed fine at the Stornoway Gazette...
Just what you'd expect, a nice local community story about an awards ceremony on the Isle of Lewis.
But then things got a little weird with what appeared to be a rather frank admission about the state of the publication.
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What could it be? Internal memo accidentally tweeted? Autocorrect? Did they mean 'direct'? 'Daring'?!!
Well any such theories were quickly put to sleep with the next tweet.
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And then it got personal...
Oof.
The Stornoway Gazette told The Huffington Post UK: "I think it's fairly obvious what happened. We know who's responsible and we're dealing with it appropriately."